neoliberalism

  • 23.09.2011. - 30.10.2011.

    UFS (User Friendly Society)

    Paolo Cirio, Sally Grizzell Larson, Kristijan Kožul and Société Réaliste

     

    It doesn't take a scientist to notice the powerful effect of modern technology on our daily lives. Whether Google has a degrading or enriching effect on us, cataloguing us into some kind of Borgesian library that comprises the total of human knowledge, is no longer a question reserved only for media theorists. Neither is the question of whether technology liberates us, strengthening our cognition abilities or, on the contrary, limiting us by allowing easier control over individual and social life, bound to a particular discipline (philosophy, medicine, sociology, etc.), but is questioned on a daily basis. Since technology is not God-given, the questions we pose must relate to the causes and conditions of technological inventions, rather than to their consequences alone. Therefore, it seems interesting that the traditional field of applied arts (design) - mostly due to the proliferation of new technologies – is increasingly focusing on shaping social practices, rather than on designing usable items. As our power and control over nature increase, as it becomes somehow more condensed/concentrated, being literally shaped through different protocols, so does the importance of those who govern these processes. It seems as if the traditional task of design is changing: instead of beautifying and improving everyday life, it appears that design is more and more involved in defining it.

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